In a product, various features describe the attributes of a product that make it unique in comparison to competing products. They include the functionalities, capabilities, and visual characteristics of a product.

What are examples of features?

When creating a new product, it is important to prioritize based on the needs of your target market and your strategic goals for the product. Focusing on a specific feature, rather than the whole solution, can lead to an unfocused, unsuccessful product.

It is also important to distinguish between the terms feature and advantage. While a feature describes the measurable attributes of a product, an advantage explains why it solves a problem in a way that emotionally connects with the consumer.

Various Features

A feature is any prominent or conspicuous part or characteristic of an object, person, or situation: tall buildings are a new feature of the city skyline. The word can also refer to a story or picture in a newspaper: the story featured the work of a local artist.

In the world of software, a feature is any measurable attribute of an application that delivers value to customers or differentiates it from competing applications. For example, a feature could be the ability to scan a document and automatically convert it to a pdf. Alternatively, it could be the speed at which an app opens and starts working. When choosing software, it is important to compare the features of different applications in order to determine which one best meets your needs.